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SERA bar
SERA bar detail
Daily Calamine Bar

SERA

Stillness for skin that's been asking for it.
★★★★★ 5.0 (3 reviews)
$30
90g · One bar
Sensitive skin Reactive skin Redness-prone Eczema-prone
🚚 Free shipping on orders over $70

Calamine's soft pink mineral powder has long been trusted to calm what irritation disturbs. In SERA, it carries that same quiet authority — drawing down redness, softening reactive skin, meeting the face at its most vulnerable.

Lavender water soothes at the surface. Allantoin supports the skin's own renewal beneath it. What you feel after rinsing is not the temporary comfort of fragrance or sensation — it's a moisture that holds, and a calm that stays.

SERA is designed for skin that flares. For faces that need gentleness more than intervention. Use it morning and evening, without hesitation. It will not sting. It will not strip. It simply leaves your skin feeling the way it rarely does: at ease.

A note on SERA: Due to the delicate nature of calamine, SERA bars may not carry the "Back to Basic" stamp that appears on our other bars. The formula is too soft to emboss without cracking. This does not affect the quality or formula in any way — it's simply a characteristic of what makes SERA so gentle.

Sodium Cocoyl Isethionate, Calamine, Lavender Water, Glycerin, Aloe Vera Extract, Allantoin, Panthenol (Vitamin B5), Silk Amino Acids, Sweet Almond Oil, Sodium Chloride, Citric Acid.

Calamine — soothes redness & itch
Lavender Water — calming, gentle
Allantoin — skin repair & softening
Panthenol B5 — barrier support
Silk Amino Acids — softness & comfort
Aloe Vera Extract — soothing hydration

No artificial fragrance · No artificial color · No parabens · No SLS/SLES · No phthalates

Free shipping on orders over $70. Orders ship within 2–4 business days. Delivery typically takes 5–10 business days depending on your location.
Why SERA works

The calm that stays after the rinse.

🌸
Instant Soothing
Calamine's zinc-mineral compound meets reactive skin where it is — reducing redness and cooling irritation on contact. Not a treatment you wait weeks to see. A difference you feel the first time you rinse.
💧
Lasting Moisture
Unlike conventional cleansers that strip away moisture as they clean, SERA's formula supports the skin barrier throughout the process. The softness you feel after drying isn't a coating — it's your skin, intact and properly hydrated.
✦
Sensitive-Skin Safe
Lavender water — not essential oil — provides botanical calm without the sensitizing risk. No artificial fragrance, no artificial dyes, no irritating actives. SERA asks nothing more from your skin than the chance to help it settle.

How to use

01
Wet face with lukewarm water
Splash your face with cool or lukewarm water. Hot water alone can trigger flushing — SERA works best when you start gentle.
02
Lather SERA in hands
Lather SERA between your palms first, then apply the foam to your face. Don't drag the bar directly across facial skin — let the lather do the work instead.
03
Apply, rinse, pat dry
Rinse with cool water and pat dry softly. Follow with your usual moisturizer. Store SERA in a dry place between uses.

Pairs well with

ARA
ARA
Body Bar
$30
HINO
HINO
Scalp Bar
$35
MOS
MOS
Charcoal Cleansing Bar
$30

What people say about SERA

5.0
★★★★★
Based on 3 reviews
★★★★★

"I've had rosacea for six years. My routine has always felt like damage control. SERA is the first cleanser that actually feels like it's on my side. The redness after washing is just... gone. It took two days to notice and I've been using it for four months now."

— M. Lee · SERA Daily Calamine Bar
★★★★★

"My skin breaks out in contact dermatitis from almost everything fragrant. I've been using fragrance-free products for years but most of them still feel harsh. SERA is different — genuinely different. It's become the only thing I trust on my face."

— Y. Shin · SERA Daily Calamine Bar
★★★★★

"I bought SERA for my teenage daughter whose skin was constantly red and irritated. She's been using it for six weeks. Her skin is calmer than it's ever been in three years of trying things. She asked me to order another one before this one runs out."

— K. Oh · SERA Daily Calamine Bar